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Having your website optimized for maximum speed is important for some obvious, and not that apparent reasons.
First, greater WordPress site speed will drastically improve the user experience. We don’t have to explain the significance of this as we all know how annoying slow leading is. It can chase away potential customers from your site. If it doesn’t have a short loading time, they will find another website that has. Boosting your site’s speed will noticeably increase conversions, helping your business grow.
Second, higher WordPress website speeds improve your search engine ranking. Google likes super fast websites and will put them higher in the search results. That is basically like free advertising, and a win-win situation: your users will love your fast website – google will like it too. Because of that, it will put it higher in the search results – that will bring in more users to your site. And the increased traffic will put your site even higher in the search results – it becomes a virtuous circle involving SEO and great UX.
However, As your site grows in size, it is more likely than not that it will start suffering performance decrease. With each page you add, WordPress theme change, a plugin you install, and with a growing number of user comments, the chance that something goes wrong rises. At first, it might be easy to keep everything tidy and fast working. However, at some point, you might find yourself stuck, and you will no longer be able to sort out all the issues yourself.
At that point, you should contact the FixRunner team. We will test your website, and give you a free quote. After that, you are one decision away from making your website lightning fast.