Are you trying to implement a newsletter on your site? If yes, you’ve come to the right place. With WordPress newsletter plugins, you can set this up with ease.
This includes giving users a form to sign-up for your newsletter, collecting their information, and sending them emails.
In this article, we will take you through what newsletters are, why you should have them on your site, and the best plugins you can use to implement a newsletter in WordPress.
What are Newsletters?
Newsletters are emails sent to customers to keep them informed of the activities and events in your business.
They are also often used to offer special promotions and deals to loyal customers of a business.
Generally, customers have to sign-up to receive newsletters. At that point, you collect their details and add them to your email list.
Why an Email Newsletter is Important for Your WordPress site
There are so many benefits to this practice. According to research by Constant Contact, you get an average ROI of $36 for every $1 spent on email marketing.
Like we stated earlier, emails can be used to inform customers of a discount. Not only does this attract people, but it also increases the chances of them buying something new from your business.
Another benefit is it helps to nurture your relationships with customers. This medium can be used to tend to subscribers’ complaints, thus, increasing their trust in you.
Lastly, this form of marketing is cheap, compared to other marketing channels.
As beneficial as an email campaign is, it can be time-consuming. For this reason, a WordPress Newsletter plugin is needed.
A Newsletter plugin enables you to create subscription forms and send email newsletters to subscribers from your WordPress dashboard.
Note that there are different types of newsletter plugins. Some are connected to email marketing services with an extensive set of features. Others are subscription plugins that provide helpful tools to convert users to subscribers.
In this article, we have selected the best Newsletter and Subscription plugins out there. Let’s begin.
With over 3 million downloads and 400,000+ active installations, Newsletter prides itself as one of the best newsletter plugins. This plugin provides powerful features for your mail marketing needs.
With the Newsletter plugin, you get to create forms to enable customers sign-up, create and send emails. It also tracks your emails by providing complete statistics of mails opened and sent.
This plugin gives you control over the speed of email delivery. Thus you can optimize the settings to deliver your emails quickly, or otherwise reduce the send rate if it’s slowing down your server. You can also send as many messages as you want as the plugin does not have a limitation.
Additionally, this plugin has a Visual composer. With its drag and drop interface, you get to create email layouts and add content blocks and other elements. You can achieve all these without having to write any code.
This plugin integrates with external SMTP plugins. SMTP plugins can help solve email sending issues and prevent emails sent from your wp dashboard from going into subscribers’ spam folders. It also integrates well with popular translation plugins including WPML, Polylang, and Translatepress.
Newsletter comes with single and double opt-in settings and a privacy checkbox. This is to ensure your WordPress website is in compliance with EU laws.
The plugin is free. However, to get more professional extensions and integrations, you can opt for the premium version. This will cost you $69.
This is another newsletter plugin used to create and send emails from your WordPress installation. If you have a WooCommerce store, Jackmail is the plugin for you. You can easily connect your online store and create WooCommerce emails to promote a product.
The Jackmail plugin is compatible with popular plugins including Ninja form, Contact form 7, Gravity forms e.t.c., thus, you can easily manage multiple contact forms. Although some of these plugins do not use SMTP by default, Jackmail doesn’t need external SMTP servers. This is because it comes with a powerful built-in SMTP server.
Additionally, this plugin comes with a drag and drop email builder, along with over 48 responsive and customizable newsletter templates.
Another great tool that comes with the Jackmail plugin is its analytics feature. With this feature, you get complete statistics of your email campaigns.
Not only that, but you also get to send out newsletters based on triggers. You can choose to send newsletters to subscribers after a post or product is published or schedule it for later.
Jackmail offers a 30 day free trial for sending up to 500 mails. Afterward, you pay a monthly fee of $69.
Constant Contact is a newsletter plugin that caters to small businesses. It provides tools to enable you to turn your subscribers into customers, thus making your online store grow.
What makes this plugin unique is that it provides you with tools to create Facebook and Instagram ads to help increase your website traffic. Constant Contact integrates seamlessly with the WPForms plugin. This will enable you to build subscriber forms, contact forms, feedback forms, e.t.c., on your website within minutes.
What’s more, this plugin comes with hundreds of mobile-optimized templates that are easily customizable. And it has a robust analytics tool to help you track the success of your email campaign. You also get marketing tools to segment your subscribers based on their different criteria and send automated emails.
As a plugin designed for businesses, Constant Contact can be integrated with any eCommerce platform. They offer a free 1 month trial, afterwards, you will be charged $20/month.
Talk about a newsletter plugin that lets you perform all marketing activities from your wp dashboard, MailPoet is the plugin for you. This plugin provides you with features to help you build your email list, send emails, and increase conversions.
MailPoet gives you the tools to make a great first impression on your subscribers by sending an automatic welcome email. The plugin comes with over 50 starter templates to kickstart your campaign.
Further, this plugin comes with its own SMTP server, so you do not need a third-party plugin for that. If you are a busy site owner, you may not have the time to track all subscribers’ activities. MailPoet helps you with this by automatically removing inactive subscribers to improve the deliverability rate.
With this plugin, you can easily create a WordPress sign-up form to enable you to build your email list. You also get to style your sign-up forms by using the customization options available or applying your own CSS styles. If you are not satisfied with its sign-ups, it also integrates with other sign-up plugins.
Your first 1000 subscribers are free. However, to get more subscribers, you will need to go for MailPoet premium package which costs €15/month and €150/year. There is also a 30 day money back guarantee.
Mailster is another great and cost-effective newsletter plugin for your mailing campaign. With this plugin, you get 400 free templates and premium templates to help you create a perfect campaign project.
The Mailster plugin has a built-in email builder, so you can easily create and send emails from your WordPress backend. It also has a simple drag and drop editor to enable you to craft a campaign without hassle.
And you can easily track and analyze your marketing activities with its real-time analytics.
Unlike other newsletter plugins, Mailster allows you to create an unlimited amount of lists and subscribers, at no cost. What’s more, this plugin comes with six types of autoresponders. With this feature, you can automatically email your subscribers each time a new post is created.
Another great feature of this plugin is its integration with Unsplash. With this, you get access to millions of stock images to enable you to build beautiful and professional newsletters.
Mailster also integrates with other email service providers and is SMTP ready.
This plugin is free, but it offers a premium version for $89.
A best-selling popup plugin, OptinMonster is a powerful optimization toolkit used to boost conversions for business websites. With the aid of its Exit-Intent technology, this plugin turns abandoning visitors into subscribers, increasing your sales, and boosting your business.
With OptinMonster, you do not have to create interactive pop-ups from scratch. This plugin comes with hundreds of customizable popup templates to help you save time. And with its drag and drop editor, customizing the look and feel of your sign-up forms has never been so easy.
One unique feature of OptinMonster’s pop-ups is its advanced page targeting. Popups can be personalized based on a visitor’s location, clicked campaign, pages visited etc. Not only does this ensure proper target reach, but it also boosts conversion and sales.
OptinMonster integrates with other email systems and form builders like Mailchimp, Constant Contact etc, so you have a variety of tools to use on your WordPress site.
This plugin isn’t free. The plans start from $9 to $49.
Icegram is a form builder plugin that provides you with tools to convert visitors to subscribers. With this plugin, you can create beautiful optin forms and call-to-action buttons of your choice in minutes.
Icegram comes with four different types of optin forms. They include – Lightbox Popups, Toast Notifications, Header and Footer Action Bars, and Slide-in Messengers. With its premium version, you get more message styles. The plugin also comes with beautiful customizable themes to make your popups look amazing.
Asides from creating subscriber forms, Icegram helps you display the forms to targeted visitors on your site. With its Behavior Triggers and Advanced Targeting feature, it shows/hides campaigns based on a visitor’s on-site behavior. The trigger and targeting rules include – exit intent, scroll position, and on-click.
Additionally, this plugin comes with a built-in analytics tool to enable you track the performance of your optin forms. Since Icegram is a form builder, you will need to integrate it with other email marketing platforms. It offers support for Constant Contact, MailChimp, MailPoet, and many more.
The free version of Icegram contains limited features. To access all features stated above, you will need to pay a yearly fee of $97.
Thrive Leads plugin is another powerful form builder. This plugin comes with a drag and drop editor to help you create different optin forms easily. It is also an email list-building plugin with features to optimize conversions.
Thrive Leads provides you with 10 types of optin forms to give you full control over your list building. It also comes with dozens of customizable pre-designed templates to help you build eye-catching, conversion-building forms.
Further, this plugin for WordPress comes with an advanced targeting and trigger behavior feature. With this feature, you can display campaigns to the right set of visitors at the right time. The plugin also comes with an A/B testing engine to help you find out the forms that work best.
Additionally, you get to monitor your campaign performance as Thrive Leads provides you with detailed analytics for your building efforts. The plugin also has a SmartLinks feature to enable you to display different offers to existing subscribers.
Just like Icegram, Thrive Leads does not send emails for you. Thankfully, it integrates with well-known email service providers.
To access these amazing features, you will need to become a member of the Thrive Suite at a monthly price of $19. Afterward, you’ll get access to Thrive Leads and other tools like Thrive Architect, Thrive Quiz Builder, and much more.
Used on nearly 2 million WordPress sites, Mailchimp for WordPress can effectively turn site visitors into subscribers.
With this plugin, you can create flexible, mobile-optimized, user-friendly sign-up forms to enable visitors to subscribe to your Mailchimp list. Once subscribed, you can send newsletters and other campaign emails using Mailchimp’s powerful emailing system.
Further, you can display your subscription forms on your posts, pages and widget areas.
Mailchimp for WordPress also allows you to add a subscription checkbox to existing forms on your site to grow your Mailchimp list. They can be added to the comments, contact form or checkout form.
This plugin offers built-in integrations with popular plugins like WooCommerce. That will help you improve the user experience with your customers. Other plugin integrations include Contact Form 7, Gravity Forms, Ninja Forms, and several others.
Mailchimp for WordPress is free. To get more functionalities, however, you can opt for its premium version which costs $59/year.
As one of the most powerful WordPress SMTP plugins, WP Mail SMTP provides you with easy and reliable email delivery. With this plugin, you do not need to worry about your emails ending up in spam folders.
This plugin mainly takes care of sending emails from your WordPress site. Thus, you would have to use it in conjunction with a plugin that enables users to sign-up for Newsletters, like OptinMonster.
WP Mail SMTP has an email log feature that allows you to keep track of emails sent through your site. You also get to decide the email notifications you receive. This way, you mustn’t be alerted every time a new user is created or a password is changed.
WP Mail SMTP was built for performance. The plugin sends emails in batches to ensure your site runs fast and smoothly.
What’s more, you get detailed insight on open rates and link clicks for every email you send. With this feature, you can measure the success of subject lines in a newsletter. This plugin also integrates with other email services like Sendinblue, MailGun, Amazon SES, and more.
WP Mail SMTP is a freemium plugin. Its paid plans range from $99 to $449.
Final Thoughts – WordPress Newsletter
Email marketing has proven to be an excellent way to grow your business. In this article, we have selected some of the best Newsletter plugins to help you achieve that. Go through our list and find the plugin that suits your specific needs.
It is possible that you might need to combine two plugins to create subscription forms and send emails from your WP dashboard. We have thus listed some of the best sign-up and newsletter plugins for you.
Asides email marketing, another way to showcase your brand is through the use of social media. To achieve this, do check out our article on tools you will need to have a solid social media presence.