What is RSS and How Do You Use it in WordPress?

What is RSS? How do I you use RSS in WordPress? It seems like WordPress users of all experience levels ask this question at one time or another. And it is quite simple to answer: RSS is the best way to stay updated to what is happening on your favorite website or blog. Below, you will see what the RSS feed for our own website looks like:

RSS example - How to use RSS in WordPress

Back in the old days, you would be required to “bookmark” your favorite site. The only problem with this is that you can forget to check your bookmarks, and you aren’t necessarily kept updated when new information is posted. Subscribing to an “RSS Feed” will allow you to be notified when a blog or website has added new content.

Using RSS in WordPress – What are the Benefits?

How happy would you be if there was a way to keep visitors notified about the latest changes on your blog? Well, RSS feeds are the easiest way to make this happen.
RSS stands for “Really Simple Syndication”. Whenever a visitor signs up for this news feed, all of your most recent content will get delivered to something called an “RSS Reader”.
And the best part? It is really simple to add RSS in WordPress, there is no coding involved, and you’ll increase your reader rate substantially. Now, let’s take a look at how WordPress owners can start using RSS for their own websites or blogs.

Where Can Users Find Feeds to Subscribe to?

In general, there are two places where a user will be able to find an RSS feed to subscribe to:

  • Browser
  • On the site

For an onsite subscription, the user can click on a button or link that will direct them to the RSS feed for that site. From here, they will have the option of using their favorite feed reader to subscribe.
For browser-based subscriptions, the process is a little more simplified. For example, if you use Firefox, you could just click on the tiny orange icon located on the right hand side of the address bar. Using our own site as an example, all that you would need to do is visit www.fixrunner.com/rss. That would automatically take you to the page below:

Setting RSS Feed - How to use RSS in WordPress

By clicking on the “Subscribe to this feed” button, you would be able to easily stay updated on everything that is happening on our site (we encourage you to do so).

How Can You Promote Your RSS Feed?

Fortunately, promoting an RSS feed is relatively simple. There are a few ways to do it:

  • Encourage visitors to subscribe to your feed by placing an RSS icon in prominent locations throughout your website (sidebars work great).
  • Burn an RSS feed using a service like FeedCat or Feedity. When you sign up, you’ll even be provided with additional statistics about your feeds.

The great thing about these services is that you have the ability to add an email subscription box to your sidebar, which will increase conversion rates. And with their added analytics, you will be able to track how well your feed is performing.

Keep Your Visitors Connected

The great thing about using RSS in WordPress is that it will automatically generate an RSS feed for your site. Plus, you will have full control over what information gets displayed to your followers. For example, you can add a post thumbnail to your feed or separate your feed based on category. Whichever you decide to use, note that RSS is an essential part of WordPress, and a great way for readers to stay updated to your site and latest content.
If you have any questions about using RSS in WordPress, feel free to address them in the comment box below. We’ll get back to you as quickly as we can.

More Resources: