Why should you use a WordPress review plugin, and which are the best out there?
One big challenge most businesses with an online presence struggle with is conversion. That is, converting a casual visitor to a paying customer.
Even with great product offerings and mouth-watering discounts, convincing a potential customer to make a purchase can be an uphill task.
But it doesn’t need to be that hard. One thing that can really help with conversion is ratings and reviews.
A rating system allows your customers to leave reviews after using your product. And reviews can be a powerful social proofs.
Ever purchased an item from Amazon? If yes, chances are you first checked other customers’ posts about the product before making a purchase.
So, if top players like Amazon take reviews that seriously, you can’t afford to have them missing from your WordPress sites. Especially since it’s as easy as installing and setting up a WordPress review plugin.
In this article, we will be looking into some of the best WordPress review plugins available. These plugins were chosen based on the ease of use, and the great features they offer.
- Why customer reviews are important for WordPress sites
- Features to look out for in a review plugin
- Best review plugins for WordPress
Why Customer Reviews are Important for WordPress Sites
First off, reviews add credibility to your website. Studies show that before making a purchase online, 95% of customers will first check the star ratings and comments on a product. And if they can’t find any review on your site, they will likely go somewhere else.
Also, this survey shows that online shoppers tend to trust reviews from other customers, more than they do for a personal recommendation. So, even if you use word-of-mouth to promote your business, reviews should equally be included in your marketing arsenal.
And of course, SEO! Your site’s rich snippets displayed on Google have SEO benefits. Rich snippets are the little piece of information, including star rating, of a site displayed on SERP (Search Engine Result Page).
We shouldn’t, however, forget one of the most important aspects of reviews, which is feedback. Reviews provide an excellent means to get feedback from your customers. And one of the secrets to succeeding in business is always listening to your customers.
With that said, let’s now see the benefits of using a WordPress review plugin to add customer reviews to your site.
Features to Look Out For in A Review Plugin
Not every plugin is worth your time. To avoid the trial-and-error cycle, it’s important to check for certain features before picking a plugin.
Firstly, whatever rating plugin you go for ought to have a moderation system. This allows you to hide harmful comments that can ruin your business.
Also, it needs to be simple to use. The best plugins are those you can embed by copying and pasting their shortcodes to your website.
User-generated content support is another feature you should look out for before choosing a rating plugin. This feature allows your users to upload pictures and videos when leaving their reviews.
In addition to that, a good review plugin needs to have sorting, search, widgets, etc. features.
Best WordPress review plugin
Some of the plugins we will be reviewing are free, while others are premium. What is common to all of them is that they provide good features and visual appeal to help you quickly implement reviews.
This is a free plugin from the stables of Go Web Solutions. This customer review plugin is easy to use and configure.
With it, you can decide the posts and pages where reviews will be displayed. And the plugin allows you to moderate what gets shown on your website. Thus, you won’t have to worry about a disgruntled customer leaving a damaging review on your site.
In some cases, you may want to respond to a client’s review. This plugin provides that feature right within your dashboard.
WP Customer Review is highly customizable. This means you can add and remove fields, modify its appearance by injecting CSS styles, and do much more.
And to ensure you only receive credible reviews, an anti-spam feature has also been built into the plugin, to protect your site from malicious spammers.
This is another free plugin that helps you manage your customer reviews. Like WP Customer Reviews, this plugin comes with a star rating system that ranges from one to five.
Also, Site Reviews allows you to set the order at which reviews will be displayed on your site, approve/delete reviews, etc. In addition to those, to leave a review, the plugin will make your users sign in with a verified account. By so doing, fake reviews are minimized.
It might also interest you to know that Site Reviews supports multisite, avatar, categories, etc.
As you know, product reviews can improve cash in-flow for your business! And one way to ensure this is to have a buy now button placed beside each positive review you get.
This is exactly what this product review plugin does for you. That way, your conversion rate will increase.
WP Product Review Lite allows you customize the appearance of your reviews just the way you want them. You can change the color of any star rating, add/delete affiliate button, etc.
Additionally, WP Product light supports schema rich snippets and product review widgets.
If you run an Amazon affiliate program on your site, this plugin is definitely for you.
This plugin is free. However, if you need more features, you may opt for the pro version.
This premium plugin comes packed with a lot of interesting and exciting features.
With support for 19 different types of rich snippets, this plugin will help power your SEO click-throughs.
When it comes to design, it is not lacking either. WP Review comes with a bundle of pre-designed templates, which are compatible with any WordPress theme. You are at liberty to customize any template just the way you like. And each template supports unlimited color options.
Additionally, it supports user commenting, multiple rating systems, comparison table, pop up notification, and lots more.
MyThemeShop, the developers of the plugin, made sure it’s mobile-friendly, fast, translation ready, and secure. And if you experience technical difficulties, there’s a support team you can always reach out to 24/7.
With Google Reviews Widget plugin, you can display reviews from your Google My Business page right on your website. In addition to GMB, you can as well import reviews from platforms like Facebook and Yelp.
It’s free (though has a premium version) and SEO friendly. Under the hood, it has quite a number of interesting features.
Additionally, you can embed Google Trust Badge in your webpage, sort through reviews, and lots more.
The premium version goes for $85/year, and supports schema markup.
One remarkable feature of this plugin is its review reminder. Oftentimes, users rate a product only when they’ve been reminded severally. This plugin saves you the trouble of chasing customers around for review, by constantly sending reminder emails to them.
If you are looking to integrate reviews and badges from your Google business page on your online store, this plugin lets you do just that.
Customer Reviews for WooCommerce supports user-generated content like photos and videos. This gives your reviews better credibility.
Customers can leave reviews of a single product, or their general experience with your store.
What if you would like to automatically give coupons to customers that leave a review? Well, you can do so, seamlessly with this plugin.
Google Rich Snippets, reCaptcha, multiple rating systems, and customizable themes; these are some of the features this review plugin comes with. Users can rate your products using any one (or more) of the rating systems available.
It also allows users to upload their pictures when writing a review about your product/services.
Further, it supports affiliate links and has a template manager where you can customize your reviews.
It goes for $28.
Whether you are a Podcaster, an author, a developer, or you own a restaurant or a local business, this plugin lets your customers leave reviews on your site.
Starfish Review lets you import reviews from platforms like Facebook, Trustpilot, Tripadvisor, Amazon, etc. straight to your site.
It’s a premium plugin with three pricing plans, starting from $3.99/month to $15.99/month. Whichever plan you go for, you are assured of 24/7 customer support.
Conclusion – WordPress review plugin
Social proofs are a must-have if you are looking to generate revenue via your website. They add credibility to your site, and so make it easy for potential customers to trust your products.
In this article, we reviewed both free and premium plugins that can help you add reviews easily to your website.
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