Search Engine Optimization isn’t something that most WordPress users are familiar with. But this doesn’t mean that it won’t play a significant role in the success of your blog or website. In the following sections, we’re going to take a look at five WordPress SEO tips everyone should know.
WordPress SEO Tip #1:
Modify Your Permalinks
The structure of your permalinks are something that you’ll have full control over as a WordPress administrator. But what is a permalink? And how can modifying them make a difference in the overall success of your site?
Permalinks are basically how URLs appear when typed in an address bar. For instance, a blog might be set up to show posts in the following format: Domain Name.com/Year/Month/Day/Title of Post.
So, how can you make your permalinks more appealing to search engines? To being, go to your WordPress dashboard and click on the Settings tab. From here, click on Permalinks and choose the option that reads Custom Structure. This will result in a permalink structure that provides optimal WordPress SEO results.
WordPress SEO Tip #2:
Download the WordPress SEO Plugin
If you’re searching for a quick and easy way to increase your site’s performance and SEO, the WordPress SEO Plugin by Yoast can be a great option. What users will find most useful about it is that under your post editor, you’ll find several useful options for increasing the SEO for that specific post. Here are some of the benefits to using this plugin:
- Modify XML sitemaps
- Set up breadcrumbs (which will help better interlink your site)
- Create custom meta-descriptions for each page or post
Considering that it is free, the WordPress SEO plugin is definitely one of the better options out there if you want to rank better in major search engines. Also note that with the plugin, you’ll be able to easily optimize the title of your site as well as page descriptions.
WordPress SEO Tip #3:
Download a Premium WordPress Theme
While some of them can be a little pricey, purchasing a solid, premium WordPress theme can dramatically help with your site’s SEO. Some of the better premium WordPress themes being offered today include:
Modifying these themes is quite easy, so you don’t need to have much coding experience to make changes to your site. Each of these “SEO-Friendly” themes cost, on average, about between $50 and $70 each.
WordPress SEO Tip #4:
Optimize Post Titles
Post titles say everything about your blog. And if you’re going to make them friendly for both search engines as well as human readers, there are a few things that you’ll need to keep in mind:
- Length: The shorter and more precise your post title is, the better it is going to perform in in regards to SEO. Remember, search engines don’t like long, dragged out titles. Instead, they prefer ones between five and seven words.
- Relevancy: Obviously, you’ll want to make your post title relevant to what you are writing about. Not only will this help you rank better in Google but it will keep your visitors engaged as well.
Make sure to place a lot of thought into what your post title is going to be. After all, choosing the right words can ultimately make the difference between getting found or remaining lost in the massive inner webs of Google.
WordPress SEO Tip #5:
Add a “Related Posts” Widget
Again, related posts widgets are ideal for both search engines as well as human readers. One that is highly recommended for WordPress users is Yet-Another-Related-Posts-Plugin. It’s lightweight, user-friendly, and will help your site’s pages rank better in major search engines. But if you’re looking to experiment with several different ones, be sure to also try Out Brain as well as Micro Kid Related Posts.
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